MAAKINDII THAI STREET FOOD
MAAKINDII THAI STREET FOOD
MAAKINDII THAI STREET FOOD
BRANDING AND IDENTITY
BRANDING AND IDENTITY
FREELANCE
FREELANCE
YEAR: 2025
YEAR: 2025
ROLE: Visual Designer · Graphic Design
ROLE: Visual Designer · Graphic Design
DELIVERABLES: Logo Design · Menu Design
DELIVERABLES: Logo Design · Menu Design
TOOLS: Adobe Photoshop, Illustrator, Lightroom, GenAI
TOOLS: Adobe Photoshop, Illustrator, Lightroom, GenAI
whai is ?
whai is ?
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{1}
Maakindii Takeaway is a Thai BBQ restaurant located in Auckland CBD
Maakindii Takeaway is a Thai BBQ restaurant located in Auckland CBD
The name “Maakindii” comes from the Thai phrase "มากินดิ", which translates to “Come and eat!” in English. It's a playful and inviting expression, often used casually among friends. The name adds a fun, cheeky tone that resonates well with the restaurant’s target audience - Thai teenagers and young adults living in Auckland.
The name “Maakindii” comes from the Thai phrase "มากินดิ", which translates to “Come and eat!” in English. It's a playful and inviting expression, often used casually among friends. The name adds a fun, cheeky tone that resonates well with the restaurant’s target audience - Thai teenagers and young adults living in Auckland.
logo DESIGN
logo DESIGN
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Design Logo 1:
The idea of “Mookratra” -Thai BBQ- as the main focus on the logo
Design Logo 1:
The idea of “Mookratra” -Thai BBQ- as the main focus on the logo
Design Logo 2:
A elephant as part of the illustration, with a frame looking vintage
Design Logo 2:
A elephant as part of the illustration, with a frame looking vintage
Design Logo 3:
Type similar to Thai type character with a circular head on each character
Design Logo 3:
Type similar to Thai type character with a circular head on each character
Design Logo 4:
Inspired from Thongsmith - a famous noodle brand in Thailand, with a traditional thai font on the side
Design Logo 4:
Inspired from Thongsmith - a famous noodle brand in Thailand, with a traditional thai font on the side
Design Logo 5:
The “dii” representing a Grilled Chicken
Design Logo 5:
The “dii” representing a Grilled Chicken
logo FINALISE
logo FINALISE
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Inspirations
Inspirations
The final logo draws inspiration from Thai vehicle number plates, subtly referencing the lively presence of tuk-tuks in Thai street culture.
The final logo draws inspiration from Thai vehicle number plates, subtly referencing the lively presence of tuk-tuks in Thai street culture.
menu DESIGN
menu DESIGN
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The initial “failed” menu design
The initial “failed” menu design
The first menu concept was designed as a double-page A4 layout, using food images provided by Maakindii to replicate a traditional Thai restaurant menu. The layout was handcrafted in Adobe Photoshop with royalty-free assets, but the result lacked strong visual impact and brand alignment + overwhelming amount of text
The first menu concept was designed as a double-page A4 layout, using food images provided by Maakindii to replicate a traditional Thai restaurant menu. The layout was handcrafted in Adobe Photoshop with royalty-free assets, but the result lacked strong visual impact and brand alignment + overwhelming amount of text
menu FINALISE
menu FINALISE
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{5}
Final Design
Final Design
A later iteration introduced AI-assisted background generation, which proved more successful and aligned better with the client’s expectations. (although most of the work are still hand-made using Adobe Photoshop)
A later iteration introduced AI-assisted background generation, which proved more successful and aligned better with the client’s expectations. (although most of the work are still hand-made using Adobe Photoshop)
GET IN TOUCH
GET IN TOUCH
GET IN TOUCH