TRACE SUSTAINABLE SUPPLEMENTS MANAGER
TRACE SUSTAINABLE SUPPLEMENTS MANAGER
TRACE SUSTAINABLE SUPPLEMENTS MANAGER
UI/UX
UI/UX
AGENCY COLLABORATION
AGENCY COLLABORATION
YEAR: 2025
YEAR: 2025
ROLE: UX/UI Designer · Research · Visual Design
ROLE: UX/UI Designer · Research · Visual Design
PLATFORM: Mobile Application
PLATFORM: Mobile Application
TOOLS: Figma, Miro
TOOLS: Figma, Miro
COLLABORATION: Thoughtfull Studio (Design Agency)
COLLABORATION: Thoughtfull Studio (Design Agency)
the PROBLEM
the PROBLEM
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{1}
The New Zealand supplement market is growing faster than its transparency.
The New Zealand supplement market is growing faster than its transparency.
For eco-conscious consumers, it’s difficult to determine which supplements are genuinely sustainable, ethically sourced, and worth trusting.
For eco-conscious consumers, it’s difficult to determine which supplements are genuinely sustainable, ethically sourced, and worth trusting.
This sparked the question - How can we help environmentally conscious users find, manage, and reorder supplements that align with their sustainability values?
This sparked the question - How can we help environmentally conscious users find, manage, and reorder supplements that align with their sustainability values?
the SOLUTION
the SOLUTION
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{2}
A supplement management application
A supplement management application
Helping eco-conscious users discover, verify, and maintain sustainable supplement choices.
Helping eco-conscious users discover, verify, and maintain sustainable supplement choices.
Ecosia for supplements
Ecosia for supplements
Centralised marketplace for discovering sustainable supplements across brands
“EcoTag” design system for quick comparison based on ethical sourcing, packaging, and ingredients
Filters from personal sustainability values, reducing decision fatigue and greenwashing ambiguity
Centralised marketplace for discovering sustainable supplements across brands
“EcoTag” design system for quick comparison based on ethical sourcing, packaging, and ingredients
Filters from personal sustainability values, reducing decision fatigue and greenwashing ambiguity
Real-World Verification
Real-World Verification
In-store scanning using AI-powered image recognition to assess sustainability at a glance
Traffic-light system translates complex sustainability data into simple, actionable feedback
Seamlessly connects physical products to digital transparency through detailed product pages
In-store scanning using AI-powered image recognition to assess sustainability at a glance
Traffic-light system translates complex sustainability data into simple, actionable feedback
Seamlessly connects physical products to digital transparency through detailed product pages
Habit Tracking
Habit Tracking
Logged supplements form a personal dashboard for tracking usage and reordering
Smart notifications support continuity by alerting users when supplies run low
Eco impact metrics visualise positive environmental contributions, reinforcing sustainable behaviour
Logged supplements form a personal dashboard for tracking usage and reordering
Smart notifications support continuity by alerting users when supplies run low
Eco impact metrics visualise positive environmental contributions, reinforcing sustainable behaviour
DESIGN PROCESS
DESIGN PROCESS
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{3}
Collaboration & Mentorship
Collaboration & Mentorship
Mentored by Kate Gavin (Thoughtfull’s Lead Designer)
Conducted within an industry–academic collaboration.
Mentored by Kate Gavin (Thoughtfull’s Lead Designer)
Conducted within an industry–academic collaboration.
Miro Board used for team research. The project involved close collaboration with mentors and regular critique sessions that simulated a professional product team workflow.
Miro Board used for team research. The project involved close collaboration with mentors and regular critique sessions that simulated a professional product team workflow.
6 - Weeks gathering research, trends and insights.
Brief
Trends research
User Interviews
Affinity Clustering and Themes
6 - Weeks gathering research, trends
and insights.
Brief
Trends research
User Interviews
Affinity Clustering and Themes
6 - Weeks translating ideas into functional design
Concept testing
Coding tests result
Developing idea & Design systems
Delivered
6 - Weeks translating ideas into functional design
Concept testing
Coding tests result
Developing idea & Design systems
Delivered
USER PERSONA
USER PERSONA
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{4}
The Healthy Skeptic
The Healthy Skeptic
A values-driven consumer seeking trustworthy, sustainable health choices.
A values-driven consumer seeking trustworthy, sustainable health choices.
Goals
Sustainable supplement choices
Understand sourcing, ingredients, and packaging at a glance
Maintain consistent supplement habits
Goals
Sustainable supplement choices
Understand sourcing, ingredients, and packaging at a glance
Maintain consistent supplement habits
Pain Points
Greenwashing and vague sustainability claims
Difficulty comparing products across brands
Forgetting to reorder or running out of supplements
Pain Points
Greenwashing and vague sustainability claims
Difficulty comparing products across brands
Forgetting to reorder or running out of supplements
Design Needs
Clear sustainability indicators and filtering
Easy comparison and in-store verification
Simple tracking, reminders, and impact feedback
Design Needs
Clear sustainability indicators and filtering
Easy comparison and in-store verification
Simple tracking, reminders, and impact feedback
James
Age: 27
Location: New Zealand
INFORMATION ARCHITECTURE
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TRACE was designed to support decision-making across discovery, real-world verification, and long-term habit management, while keeping sustainability information clear and accessible.
The experience is organised into four primary sections, each supporting a distinct user intent.
HOME/
MARKET PAGE
ECO-SCANNER
COMMUNITY HUB
ECO-IMPACT
Your Logged Supplement
Re-order
View your eco-impact
Smart Refill
Notifications
SETTINGS
Opt-in for
notification
PROFILE PAGE
Products Reviews
REVIEWS
Write Reviews
Find Products
Search Bar
Search Bar
Add Friends
View Friend’s
Supplement
Upload Pictures
Scan with Camera
PRODUCTS
Logged Supplements
Description
ECO-TAG
Buy Supplements
PRODUCTS
Search Bar
ECO-FINDER
Filter by
ECO-TAG
Filter by
ECO-TAG
Logged Supplements
Description
ECO-TAG
Buy Supplements
DESIGN SYSTEM
DESIGN SYSTEM
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{5}
TRACE’s “Bento Box”
TRACE’s “Bento Box”
FINAL DESIGN
FINAL DESIGN
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{6}
{6}
GET IN TOUCH
GET IN TOUCH
GET IN TOUCH