UI/UX
AWARDS
CAPSTONE PROJECT
YEAR: 2025
ROLE: UX/UI Designer · Research · Visual Design
PLATFORM: Responsive Website
TOOLS: Figma, Miro, Adobe Photoshop, After Effects
RECOGNITION: Excellence in Digital Product Design from Purple Shirt Design Agency
BEST DESIGN AWARDS FINALIST 2026
PROBLEM
{1}
Thai diaspora families rely heavily on oral storytelling to pass down history, but as migration increases, those stories are getting lost between generations. Second-generation Thai migrants remain curious about their heritage but lack an engaging entry point to explore it. Existing platforms like Ancestry prioritise data and family trees, missing the cultural narrative and emotional resonance that actually makes heritage feel personal and worth reconnecting with.
This sparked the question - How might we encourage second-generation Thai migrants to rediscover their family histories and cultural roots through interactive storytelling?
SOLUTION
{2}
Exploring Thai family narratives across generations
Parallax scroll explores layers of a lotus blossom → layers of family generations
Symbolic metaphor for growth, spiritual awakening, cultural rebirth
Each stories told through a different family member and generation.
Each narrative represents distinct cultural values, traditions, and lived experiences
Stories are structured using Freytag’s Pyramid (rising action, climax, resolution) to guide emotional pacing
Ambient sound design based on the scenery of each stories being told.
Muay Thai stadium, Temple Bells, Market and Street sounds
Enhancing immersion into each stories’ settings
DESIGN SYSTEM
FINAL DESIGN
REFLECTION
{end}
Storytelling is a big part of everyone’s life. We share stories to relate, relax, or feel inspired. Looking back, I understand my own design strengths and weaknesses better now.
The delivery worked well: illustrations, typeface, gamified moments, parallax scrolling, and Thai influence gave users a sense of nostalgia. Getting there wasn’t linear though. I started with a Western-style family tree for navigation, tested it, and it didn’t hold up. Researching Thai symbolism led me to the Lotus Blossom instead, which fit the stories without forcing them into a straight line.
Here’s the link to my own documentation of the process,
Where it fell short: I tried to do too much, and the main value proposition wasn’t clear. If I went back, I’d test which interaction features actually give users the strongest sense of nostalgia. I also leaned on AI a lot, for illustrations and tidying up writing. It helped, but it made me more aware of where the line sits between AI supporting my work and doing the thinking for me. Both are gaps I want to explore further.